Link spam: If you’ve come across a blog comment or forum post that’s filled with irrelevant links, you’ve encountered link spam. Others will rewrite existing content to make their own pages seem more substantial and unique.
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We can divide SEO spam into two broad categories:Ĭontent spam: Spammers cram their pages full of popular keywords, usually unrelated to their website, to try and rank their site higher in searches for those keywords. SEO spam: Also known as spamdexing, this is the abuse of search engine optimization (SEO) methods to improve search rankings for the spammer’s website. Rest assured, it’s all extremely ignorable. It clogs up your inbox and distracts you from the emails you actually want to read. Here’s a short list of what you might expect in the wide world of spam:Įmail spam: Your garden-variety spam. But when it comes to the electronic variety, there’s an equally diverse menu available. You can fry it, bake it, scramble it with eggs, eat it on a sandwich, or even serve it with rice and seaweed. Use a lowercase S to discuss the endless flood of emails and other messages that you never asked for. When spelled with a capital S, “Spam” refers to the canned pork product that the above-mentioned Vikings love. It’s similar to how an email spammer will flood your inbox with their unwanted messages. In it, a group of diners (clad in Viking costumes, no less) loudly and repeatedly proclaim that everyone must eat Spam, regardless of whether they want it or not. The use of the term “spam” to describe this type of invasive blanket-messaging is a reference to a Monty Python skit. Most of the time, spamming is commercial in nature, and though the spam is bothersome, it isn’t necessarily malicious or fraudulent (though it can be). If the definition of spam is unsolicited bulk messages, spamming is the act of sending these messages, and a person who engages in the practice is a spammer. If you’ve signed up for a marketing newsletter and later gotten sick of it, that’s unfortunate, but it isn’t spam. It’s annoying, it’s usually promotional, it’s sent to loads of people, and it’s coming whether you asked for it or not. The answer is that spam is always unrequested.
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